Our lips are a busy area of our bodies…..we talk, they move…..we drink, they move…….we eat, they move……we yawn, they move………..it’s natural that anything applied to them will need to be reapplied regularly. It wears off, gets absorbed or rubs off on cups etc.
I know someone’s going to respond with ‘my xxxx full volume, endless cover, last 48 hour’s lipstick’ doesn’t need reapplying but think of the chemicals in them to make them so??!!
OP there’s been countless recommendations for lip balms upthread and from experience, they all need to be regularly reapplied to maintain coverage.