Penstemmon Not necessarily, these Christmas adds are big production numbers, comparable with the programmes they are inserted into, a bit like the B film when you go to the cinema. So obviously they draw people's interest but watching the adverts out of interest does not mean that you actually take any (purchasing) notice of them.
I will shop for Christmas as I always do from the shops that are convenient for me and I enjoy, to the extent that shopping is ever enjoyable, shopping in. The presents I buy are unlikely to be the things these ads promote and even less likely to be bought from the retailers running these high profile ads. I will take advice from DS & DDiL about what to buy my DGC and their suggestions may well not include any toys. They have enough already.