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Pampers Preemie ad

(18 Posts)
paddyann Sat 13-May-17 00:51:35

this ad rips my heart out every time I see it,I cry my eyes out.Those of you who have had prem babies whether they survived or not ( I have one who did and one who died after 4 days) will know what I mean.My husband says the same ,doesn't matter when you're preemie was born ,my first was 40 years ago you never forget those days in special care ,and the sight of these tiny wee mites brings it all back as though it was yesterday.Good advertising? I 'm not sure ,what do you think

baubles Sat 13-May-17 06:31:39

I haven't seen the ad Paddyann so can't comment but having read your post I couldn't ignore it. I'm sorry for the loss of your child, flowers

Luckygirl Sat 13-May-17 07:39:31

I found it distasteful. When I first came across it I thought it was a trailer for a programme about special care baby units. I am not at all impressed by the idea of these babies' (and parents') distress being used for advertising purposes.

NfkDumpling Sat 13-May-17 08:09:08

My DGD1 was a premie due to pre-eclampsia and DD1 was very sick. We could easily have lost either or both of them. It was a very worrying time but fortunately all turned out well for us. Many though don't have our luck and this ad must really hit home. Even I, whose first born died at birth (only one hospital incubator and it was occupied) found it brought 45 year old memories back which I'd thought well buried. Not nice to have it appear without warning. Bad taste and mercenary.

mcem Sat 13-May-17 08:23:15

Just googled and watched it. I do think it merits a complaint. Even the choice of music! (I'm coming Home) could prove hurtful.
It's a sad fact that some of these babies don't come home and that must be like salt in the wound.
My daughter's tiny one did but my mother's first boy didn't.
I'm off to see how to lodge a complaint.

paddyann Sat 13-May-17 09:08:09

I thought it might be just me who had issues with it,it would be my daughters 40th on Sunday, had she lived,and I always get emotional in the run up to that date...whether or not I'm consciously thinking about her.This must be awful for people who have more recent losses ,I can honestly say I never"got over" losing my baby but I did learn to live with it and I have 2 fantastic grown up kids and 4 grandchildren,but the first time this ad showed I was in bits for ages after it.Its not kind to do this to people already suffering one of the worst losses imaginable.

grannylyn65 Sat 13-May-17 09:14:29

Just seen it, how dare they sad

NfkDumpling Sat 13-May-17 09:25:48

Since I'm not alone, I shall complain but the ASA needs the date and if possible a screen shot. Can't remember when I saw it so will wait .....

harrigran Sat 13-May-17 09:48:45

I think the advert is in poor taste, they do not need to include prem babies to prove they make nappies in all sizes, in fact I do not see the need to advertise nappies at all on TV.

mcem Sat 13-May-17 10:12:30

I have complained but without a screen shot. My complaint said I googled it and watched it online but if/when I see it on tv will add backup info.
Don't know if this is enough but I 'm sure they'll be able to 'join them up' if they receive several complaints.
Think I'll now try going directly to Pampers if poss.

mcem Sat 13-May-17 10:34:02

Although it was awkward to contact Pampers directly I have emailed Proctor & Gamble.

goldengirl Sat 13-May-17 10:59:26

I too thought it was a trailer at first and then of course realised it was an ad. It is in poor taste and ignores those of us who have lost our little ones. Our first babies were twins born 11 weeks early and died soon after they were born 42 years ago; but as you say you never forget. We're lucky enough to have had two children since who know of their siblings and 7 grandchildren. I never thought of complaining but perhaps we should. The Stillbirth & Neonatal Death Society [SANDS] might wish to take up the cudgel too

Mapleleaf Wed 17-May-17 09:59:27

I agree, the advert is in poor taste. Sadly, not all premature babies do make it home. I thought it quite insensitive.

mcem Wed 17-May-17 10:22:10

Reply from Proctor & Gamble was very bland and simply pointed out that they support nicu units etc.
They did not address my point that they could advertise in an informative and less emotional way.
Have not yet heard from ASA.

Thingmajig Wed 17-May-17 11:13:52

It does bring a tear to a glass eye. It reminds me of the struggle to grow our wee preemie granddaughter. I was so shocked when DD changed her nappy one day I was visiting the incubator as DGD had no bum ... no layer of fat anywhere of course! The wee nappies went up to her armpits.

She is one who came home though and is now a happy healthy 3 year old so we don't find the ad overly sad.

mcem Thu 18-May-17 12:07:41

Have now heard from ASA and have suggested that they might read this thread.

Crafting Thu 18-May-17 13:43:47

I am fortunate not to have suffered the losses several of you have mentioned but I thought it was in bad taste too. flowers for all those who have lost a child.

mcem Fri 26-May-17 08:29:56

ASA have replied saying that they have added my complaint to their file and are investigating. 'File' implies that my complaint isn't the only one so may I suggest a few more emails would bolster the complaints they already have?
Google Advertising Standards for contact details.