I did watch it when it was first launched, probably a bit like Big Brother it was quite a novel concept. I stopped watching it when I started to find the ritual humiliation of contestants too much, I hate the idea of anyone being forced to eat the unacceptable especially when they're wriggling insects, unnecessarily cruel and voyeuristic. The daily diet of rice and beans, if I remember rightly was incredibly meagre and without whatever was won in the food stake challenges set, which could be really, really difficult, such a punishing lack of sustenance, I imagine could crank up extreme irritability to quite a mind altering state depending on the contestant's constitution, I could predict, for example,Mike Tindall would be well able to cope, but someone more fragile emotionally and physically could be very adversely affected, I think that happened once, Ian something or other a DJ hit the news, if I remember rightly, had some sort of a breakdown.