Katek
That particular Tena ad almost has me shouting at the tv- it's dreadful. My pet hate atm is for Pure Cremations (or similar) where mum tells son that's what she wants and that she's looked at the reviews. Who wrote the reviews - the client? 
When the mother says (about not having a funeral) that no-one likes funerals. Didn't lockdown show that they're an important part of the grieving process, and that there's a need to get together, share, reminisce and perhaps cry?
But what's mental health compared to someone making a profit?