Then it will die when we do
. As it's been going for over 60 years, they must have managed to keep getting new audiences, even though the core audience is older women from lower socioeconomic groups.
I've had a quick Google, and this is what Digital Spy says:
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Coronation Street
AI:77
Male:37% Female:63%
Age groups
4+:8% 16+:7% 26+:9% 36+:15% 46+:16% 56+:16% 66+:29%
Social groups
AB:13% C1:23% C2:21% DE:44%
AI = Appreciation Index - The Appreciation index is a score out of 100, based on responses from a carefully selected panel. A score in excess of 85 is regarded as excellent while a score below 60 is poor. The average score for drama on BBC1 and ITV1 is 77.
Social Groups
AB - Upper middle class and middle class
C1 and C2 - Lower middle class and Skilled Working class
DE - Working class and those at lowest level of subsistence
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Generally, younger people don't watch TV, but I think a combination of soap awards and the celebrity status of the actors, as well as the more 'modern' storylines ensure that at least some younger people continue to watch it in their own right (as opposed to it being on when their parents are watching).
I started watching in my 30s, when I had babies and didn't go out much. I have a bit of an addictive personality and get hooked on things easily, so have stuck with it. My mum didn't watch it when I was growing up, although she does now, and my daughter watched with me as a child but no longer watches it (she's 30). I don't know if we are a representative sample.