I would be interested to see how much it costs to make this series, and if it pays for itself if the BBC are able to sell it to other channels If they cannot make the money back for all of the expense involved, then it is the Licence payer, thats you and me, that will be paying for the privilege.
Watching these celebrities enjoy foreign places, promoting merchandise, selling cook books etc, is a bit much, when the BBC do so much enabling for them.
I have to admit though, I do enjoy some of them, Marcus Wareing in particular. Tom Kerridge has sold out, overcharging for his totally average fish and chips, as has been reported.