How important is CRM for business?

Well that made for some interesting reading with my coffee cavewoman. How sneaky of them!

I think we are talking to Mr Brown,marketing executive of Xymox Technologies. (That's what my old pal Mrs Google told me.)

Oops, I meant "relationship" , bit of nearly bed time brain there!

Good idea ,but only if there was a category for -Grumpy Old Woman Don’t Contact Again -

Trying to get around the no advertising rules I imagine.....

Or am I just being cynical?

Phoenix, perhaps you should have waited for sleepy, naive, me, to come along and ask the question. Then all would have been explained, no doubt at length, and I would be a bit more knowledgeable. You can nearly always depend on me to be a bit slow in coming forward . Back to my cup of tea now, then I'd better get up. Hey ho.

I’m sure it’s essential, especially with the GDPR rules about to come into effect?

Customer Relationship Management- crucial to EVERY business- after all its expensive to get customers , far cheaper to do repeat business with the ones you already have. Just don't really get why you're asking a load of grandmothers that question

I would say that it is vital. I would assume it is used by the majority of the ‘big firms’ customer service teams, especially in this age of social media. First customer contact is often made via social media, before moving to more private email etc, they need a record of these interactions to provide the best possible experience. I am curious as to why you ask though xymox?

Very important Xymox, indispensable really.

???

Thanks for your reply! I'm sorry but your question is strange, don't understand exactly what do you mean.

I take it you mean Customer Record Management, and I would think that every business uses it in some form or other.

Call me cynical, but why do I think you were waiting for someone to ask what CRM was, so that you could then explain it, and offer a perfect package to suit every small business?

Apologies if I'm wrong, so let's wait and see..................