A survey by Gransnet reveals the extent to which women feel overlooked and patronised as they get older - seven out of 10 believe women become 'invisible'.
The survey highlighted the discrepancies between how men and women are treated as they age:
Respondents also identified day-to-day scenarios that contributed to their sense of being overlooked, which included:
More than half (54%) say they receive less random attention from the opposite sex. And nearly a fifth (18%) said that people had let doors slam in their faces.
Yet an upbeat one in six (17%) said that they enjoy being 'invisible':
65% believe that style and confidence have more to do with how people are treated than age, although only 6% said that they get more attention now than when they were younger.
Gransnet Editor Lara Crisp said, "No one likes to feel invisible or be ignored while out at a restaurant or asking for help at a shop. People of any age should be able to go about their daily lives without being discriminated against and the results of this survey are further evidence that everyday ageism exists. The 'invisibility divide' between men and women is particularly worrying, fuelling pressure on women to appear 'younger' in order to be taken seriously whilst men are judged less on their looks."
Read the full survey results here.