There is a Macmillan ad on TV. You get a cancer diagnosis and fall - presumably never to get to your feet again.
If you're lucky then there is a Macmillan nurse to catch you. I think this is a very negative message - many cancers are curable these days and a diagnosis is not a death sentence for everyone. I don't think this kind of advert helps people to cope.
And as for this ad:
www.breastcancercare.org.uk/news/blog/breast-cancer-care-joins-forces-mc-saatchi-mill-launch-innovative-advertising-campaign-support-woman
Did they get Damien Hirst in to design it? He likes doing things with pills. I think it is a terrible ad. If I had seen that just after being diagnosed as having breast cancer it would certainly not have made me feel better!
So much choice in cosmetic products now