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advertising nonsense "your hair matures from root to tip"

(29 Posts)
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Ana Sat 04-Apr-15 22:49:29

I haven't seen the advert either, but it does just seem like ad-people-speak. Obviously 'mature' is one of the buzz words reckoned to sell products to older women (and men)...hmm

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jinglbellsfrocks Sat 04-Apr-15 22:38:38

I can't get my head round what that means. "Your hair matures from root to tips...." The tips are older, obviously, so - No! Don't get it.

Haven't seen the advert. Perhaps you need to see the whole thing. confused

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MrsPickle Sat 04-Apr-15 22:31:25

No. Not in this household anyway.

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JessM Sat 04-Apr-15 22:20:17

AIBU to think that this kind of phrase, being used on the TV to advertise hair products for older women, is complete and utter nonsense.
Yes the tips of your hair are older than the roots. But "matures" - come off it. Do the young folk in the advertising agency really think we are taken in by such meaningless statements?

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