What's in a name?

Is it just me, or does anyone else dislike being called "love" or "doll" by shop assistants or people who come to the house to carry out jobs? I find it even worse when the person is younger than me! Funnily enough, the Geordie term "pet" doesn't bother me. I'm not overly keen on being called by my first name either by medical staff, etc.
Am I being old fashioned?!