Annana
I can't opine on high salaried execs but, if the rest of society weren't willing to fork out huge amounts of money to watch 22 men playing with a ball, then said footballers wouldn't be living the life they live.
Sky sports, gate money, club membership, kits and, because the working class chose it as their Saturday entertainment, the advertisers saw a way to make even more money, thus lining the pockets of agents, managers, bookies and anyone and everyone connected with the game.
Who ultimately started the ball rolling and keeps it going? Joe public. If he stopped watching and buying the money paid to footballers would dry up.