I almost fell for this when FB generously offered to donate £2 to a charity of my choice on my birthday. I clicked on the link, thinking how kind of them and immediately realised that I was setting up a request to all of my friends ( four at the last count) to donate as well. I cancelled it and suspect that FB make money from this in some way, otherwise why bother? Perhaps your friend was caught up in this too and hasn’t realised what has happened.
Searching for recipe in Supercook magazine