Why it doesn't float over your head, even if you think it does.
Alegrias I'm sure they know better than I do, and I am very sure that all of us are influenced by at least some ads at some point, but I think that ads are more likely to influence people who are already engaged with a particular product - if you already drink fizzy drinks you might try a new one you see in an ad, or a new hair product that appears to be better than the one you already use. The fact that people remember jingles is neither here nor there. I can remember countless Coca Cola ads but have never drunk Coke. The ad for Smash with the giggling aliens used to crack me up but I never ate Smash (that I know of).
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