Billboard advert - what do you think?

That's made me chuckle.

Children will either be to young to understand or old enough to think it's funny but know not to repeat it. Hopefully.

No. I don’t like it. Corny and crass

Totally agree SuzyG I was only saying to my OH how disgusting it is in TV programmes that they suggest it is acceptable for children to swear in front of their parents these days.

Crass and unnecessary.

FannyCornforth

No. I don’t like it. Corny and crass

Agree.

Just part of the trend of lowering standards. Don't think it's even particularly funny - any fool can use a word that's almost a homophone and turn it into a well-understood phrase.

I fear we will be heavily outnumbered though and possibly told to "lighten up" or that we haven't got a sense of humour.

Remember French Connection UK?
There were T shirts with slogans such as FCUK like a bunny,I saw girls as young as 12 wearing these clothes.
Our daughter thankfully hated anything like that!

Thanks so much for your replies so far. I'm so glad I'm not getting too fusty.. but perhaps I am?

Yes I remember FCUK, I always thought it was in pretty poor taste even years ago when I wasn’t a grumpy old bag. Exactly what I think of the ad in OP’s post. I suppose an advertising agency got paid a lot for that.

Don’t like such play on words it’s not clever. You are not over reacting!

No problem for me, quite often people use another word instead of swearing, some teach their children to do the same thing. Most children would give it a cursory glance and may register a sheep.

Yes, Shep, I agree about FCUK.
At the time I thought that it was really ‘try hard’.
Also, I remember being surprised.
I think that I must have been in my early 20s when it first came about, and at the time I thought that French Connection was quite a classy, aspirational brand.
But with the FCUK thing it went quite (forgive me) chavvy.

Good word, chavvy, Fanny. I agree.

No, I don’t like it. But then, unlike some on here who aren’t bothered, I also hate to hear the f word used in general conversation.

Me too Callistemon.

Just because they can do it, doesn't mean they should!!
I see no need for flock to be in there at all!

Whoaaa that is bad, basically its saying the F word saying the F word.

Its not my taste whatsoever.

Ohhh sorry... i didn't check before posting.

Meant to say basically its saying the F word without saying the F word

I agree. Some of my GC are old enough to read this but not old enough to understand the play on words. How on earth can you explain this if they ask?
A few years ago my oldest GC saw a dirty van near her school. Someone had written “I love c**k” in the dirt. My DD told her that some people really like boy chickens!

Not hugely bothered by it pesonally

But it's done its job. It has people talking about it. Which is what advertisers want.

We often drive past this pub (one of the best in Derbyshire).

Its sign always makes me smile, but it must instigate some very awkward child / parent conversations!

I think it’s a rubbish advert. They need to get better marketers. Ignoring the double meaning, it wouldn’t make me want to buy a house from them,

I agree Blossoming
Like the tedious FCUK stuff, it comes across as very downmarket, childish and unprofessional.
It’s a bit dated too

But it's done its job. It has people talking about it.

It hasn’t done its job if it’s put people off. Will anybody actually remember what this was supposed to be advertising?

It strikes me as being very laboured. Several hours hardwork by someone who is clearly not a copywriter.

I suggest tyey goes back to the day job and employ a professional to write the next ad