I remember buying something in French Connection years ago when they started that FCUK campaign, which I wasn't aware of at the time. When the shop assistant put my item of clothing in their bag brandishing that logo, I told them "no thanks", I'll put whatever it was I'd bought in another bag I had with me. Then one of my kids bought a FCUK t shirt and put it on to go down with me to my mothers, I think I told him " it's bad enough you've bought that, but please don't wear it out with me, least of all to your grandmother's who will have ten pink fits if she sees that!" I got a shouty Kevin response but eventually he slunk off to change into a Nivarna t shirt which was quite innocuous by comparison. This latest one sounds far worse, if that's at all possible