Part of my job years ago was as IT trainer and I was perfectly happy with using and teaching systems I knew how to use and did on a daily basis. Nowadays, apart from buying stuff on ebay and Amazon, I am truly scared of online stuff. I don't have a laptop etc, only my 2nd hand phone (the battery for which dies after about an hour), break out in a cold sweat if I have to get into all the password, user name maze, and drop down list options which don't cover what I need to deal with. It is not unwillingness, it is actual fear. My son is an IT tech, but if I ask him to walk me through a particular task, he rushes through with great impatience so I never get any further with my understanding of what I am doing. I too do not use the over complicated TV menu system but not bothered about that as I'm not a TV watcher and have more interesting things to do. I also prefer a physical CD for music rather than asking Google or Alex, as that invariably strays away from the artist or group I want to hear.
So, although I acknowledge the frustration some of you are expressing about non IT users, some of us are just downright afraid, unable to keep up with the huge progress of IT in recent years, and who just don't get it.