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AIBU

What is freshness?

(61 Posts)
Quizzer Mon 26-Aug-24 11:53:06

Does anyone else have an issue with the word “fresh” as used in advertisements these days.
Your bed linen is ‘so fresh’, which means it smells of laundry product.
Your house is “so fresh” because you use an automatic room spray so that it smells of perfume.
Your deodorant can keep you “fresh” for up to 48 hours! Thank goodness for that!
A fabric spray that makes your jacket “fresh enough” t wear another day.
The only definition of fresh that I can accept is frozen fish “as fresh as the day it was caught”.
Otherwise the word fresh seems to mean ‘smelling of cheap, floral perfume’.
How do other gransnetters define freshness?

Chardy Mon 26-Aug-24 12:06:13

Literally just put bedding on to wash so I can hang it out in the sunshine. We live near the sea, so if I'm really lucky, there might be a hint of sea breeze too.
I don't want to smell of deodorant, but I'd like me to be smelling 'fresh'.

AGAA4 Mon 26-Aug-24 12:13:51

I associate fresh with natural things. Fresh air. Fresh breeze. Fresh bread not artificial freshness.

NotSpaghetti Mon 26-Aug-24 12:18:18

I don't link the "fresh" word to artificial smells to be honest.
I wouldn't ever think of the word fresh when linked to anything frozen.

keepingquiet Mon 26-Aug-24 13:18:14

I just folded some towels which had dried on the line. The feel and the smell means freshness to me.

tanith Mon 26-Aug-24 13:28:18

I agree anything to make things smell ‘fresh’ has to be artificial surely. Line dried laundry is fresh to me.

MissAdventure Mon 26-Aug-24 14:08:13

Clean, dry and aired.

NotSpaghetti Mon 26-Aug-24 14:24:39

Clean, dry and aired.
...but not if it smells of washing products! grin

MissAdventure Mon 26-Aug-24 14:28:23

I suppose baking soda would be the thing to use then?

I'm not worried about washing powder smells, though.

Astitchintime Mon 26-Aug-24 14:31:06

Lined dried laundry = fresh
Bread made on the day = fresh
Veggies just pulled from the allotment = fresh

MissAdventure Mon 26-Aug-24 14:32:41

New mown grass.
Salty sea air.

Farzanah Mon 26-Aug-24 15:08:43

I like natural aromas, but when you go into the supermarket there are aisles of “air fresheners” which fill the home and cars with chemicals. Likewise artificial scents (chemicals) added to everything from laundry products, to room fresheners, to cleaning products, which cannot be healthy. Scented candles too.

Kim19 Mon 26-Aug-24 15:22:29

For me fresh equals odourless. Lovely, awful or unrecognizable is a smell sensation therefore not fresh methinks. Be interested to hear other interpretations.

Farzanah Mon 26-Aug-24 15:40:08

Certain things have natural aromas, like lemons, or cut grass, which please our senses, but some natural aromas seem unpleasant, such as certain plants or some body odours.
The meaning of “Fresh” as in the dictionary has been misappropriated I believe, by advertisers to sell products.

Witzend Mon 26-Aug-24 15:51:45

Oh dear God yes, all that Fresh!! It’s so fresh!!! - when they actually mean laden with artificial stinks.

How many people actually buy all these stink-boosters to add to the wash - in addition to the laundry product and conditioner - if they use that too?

Elusivebutterfly Mon 26-Aug-24 15:59:03

I have washing on the line. That will smell fresh when I bring it in. The air smells fresher at the coast or in the country than it does in the city. Nothing chemical smells fresh.

MissAdventure Mon 26-Aug-24 16:15:52

How about expensive perfumes?
Do they stink of chemicals?

Baggs Mon 26-Aug-24 16:32:13

MissAdventure

How about expensive perfumes?
Do they stink of chemicals?

Yes.

Because they are made of chemicals.

MissAdventure Mon 26-Aug-24 16:34:11

Got it in one! smile

spabbygirl Mon 26-Aug-24 16:37:45

I totally agree, you can't artificially create fresh its what happens when you hang clothes outside. Sometimes I buy 2nd hand clothes on ebay & they arrive having the smell of some 'fresh' laundry stuff on it and I wash it out.

It also makes me laugh that in the chiller isle you can buy all sorts of drinks etc with bacteria in, yet go down a few isles to cleaning and you can buy stuff to kill 99% of household germs.

The world has gone crazy! But I'd rather have a few bugs around me than the chemicals!!

Baggs Mon 26-Aug-24 16:40:17

It also makes me laugh that in the chiller isle you can buy all sorts of drinks etc with bacteria in, yet go down a few isles to cleaning and you can buy stuff to kill 99% of household germs

Most bacteria is good/useful (germs are only the ones that cause problems). This tends to be overlooked.

welbeck Mon 26-Aug-24 16:40:57

i thought the title referred to the american usage, where freshness means cheek, impertinence, uppity.
have no views on artificial smells.
just avoid them if you don't like them.
can't really understand what's to be angry about.

Baggs Mon 26-Aug-24 16:41:17

Pedant alert!

Should have said most bacteria are good. 🙃

Witzend Mon 26-Aug-24 18:02:33

welbeck

i thought the title referred to the american usage, where freshness means cheek, impertinence, uppity.
have no views on artificial smells.
just avoid them if you don't like them.
can't really understand what's to be angry about.

I think the OP just meant all the TV ads trying to sell Fresh!! There are so many, often one after the other.

pinkprincess Mon 26-Aug-24 20:03:51

Since I was diagnosed with COPD ten years ago I have avoided all artificial scents, including expensive perfumes.The very sniff of one brings on a very nasty short of breath attack when struggle to breathe, often one so bad I have to go to A&E for nebuliser.
I used to love the smell of incense in church, not now, that with the accompanying smoke makes me run for the door very quick!