When I retired I did a few modules at the local University and was issued with a student card at the same time as I acquired my bus pass. I discovered that many shops, bars, cinemas and theatres even the swimming pool gave discounts on production of one or other of these cards. I used to show both and ask which one gave the biggest discount. I am happy to be 'elderly' (though I prefer 'senior' as the have it in Canada) when it is to my advantage or gives preferential treatment. My Dad was a life long advocate of 'act daft, go half fare' and I tend to follow in his footsteps. If being elderly gets you discounts, the best seats, help with heavy shopping, free TV licence, don't knock it, just go with the flow. Nothing more boring than being 'middle-aged'.