Our DD shops in Selfridges and dresses her children in Ralph Lauren, Burberry and Gucci. I must say, the quality is excellent, (as are most of the European designer labels), and the garments get worn over and over. (Seriously, the colours remain and the seams are prefect). It isn't lavishness or ostentatiousness on her part because she can afford it and as I said earlier, she gets pleasure from it too. And yes, paddyann and gillybob, you're right, the expensive D & G swimsuit is currently getting sandy, salty and smothered in ice cream in the sun!