I don't mind the word - as others have said, it's just a word. What I do mind is that it's used as the ultimate insult. That says such a lot about the patriarchal society we live in, and the position of women within it.
What is worse, IMO, is when people say that they never usually say it, but on this occasion (ie when something or someone is really really, really beyond the pale) they will make an exception. To me, that shows a total lack of understanding of the issue.
A number of younger friends of mine have 'reclaimed' the word, but I can't get on board with that either. Maybe in 10 years time it will no longer be 'the most offensive insult in the language', but until that happens I won't be using it.