One reason being that they would serve it to their mates, also underage, as happened for a time in our local supermarket before Tesco's took it over.
Underage teenagers would try and bully their underage friends to serve them, appealing to the other assistants that they were over eighteen. One girl was insisting that she was over eighteen until she turned round and saw me; as she had been in my year 6 class, aged 11 four years previously, it didn't work.
Incidentally. many of these teenagers were brandishing money given by their parents 'to go out and don't come back until after 10 o'clock, so we can have some peace.'
No doubt the teenagers exploited by rich and powerful men.