I can really tell when my grey hair needs an Olaplex treatment, when it starts to get dull and frizzy. It is a pre-shampoo - put a generous amount onto wet hair, wrap it in a towel for 15 minutes or so and wash as normal. I do it about every four washes.
My clever daughter tells me there’s some actual science behind it, which enables it to penetrate into your hair to help it look smoother and prevent breakage.
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