'Twas I! In Glasgow. 'Twas delicious, served with chocolate ice-cream and a drizzle of choclate sauce. I'd eat one again (actually it was half; a friend and I shared one; we felt we had to test it once at least) sometime. Put it on the same category shelf as any other rich pudding or cake.
WHAT is all the fuss about? Actually, I know the answer to that question: food fat phobia, induced by bad publicity about dietary animals fats, which publicity is paid for by, guess who?, the producers of vegetable fats.
Try it before you judge. It won't appeal to everyone but it's just another rich pudding.
Haven't tried deep fried pizza yet. Not judging till I do.