Do celebrity endorsements affect your buying decisions?

I do my own research and then decide whether to buy a product or not. No amount of 'sleb' endorsements would sway my choice.

sunseeker I wish you hadn't said that, I'm going with a friend this morning to help her choose a new laptop!

I'm quite the opposite, if I'm shopping and see something I like I just buy it! If it is something like a piece of equipment for the home, I find one I like and then tell DH who spends weeks finding the best buy. Ok, he enjoys doing that and I don't so it works for us.

One of our DSs has to see every pair of shoes in town before making a choice. One of my friends is worse than him about making any kind of decision but the worst is Ds's MiL who will walk around a store looking only at things that have been reduced, pick up things, try them on, keep holding them and letting me think she is going to buy them then put them back on the rack! I once took her to Birmingham for a whole days shopping and we spent all day in just House of Fraser!

Sorry, wandered off post again!

What I hate is being manipulated into a decision by anyone or anything even one of my nearest and dearest who is not a celeb getting paid to recommend something. If I can smell persuasion I am more likely to act in the opposite way. I don't tell them that though, they might be cunning enough to apply pressure toward the opposite of what they want me to do . . .

Elegran!

A celebrity endorsement is more likely to put me off than to encourage me to buy. Do they really expect us to believe that these people actually use the items/services they are endorsing?

I'd buy anything Saint Delia recommended!

I have just my grandson a knife recommended by Bear Grylls. And a multi-tool thingie. Also recommended by BG.

And there has been a lot of hoo-ha about whether the Chief Scout should be putting his name to products.

I did do a lot of research as well.

And he said he wanted them. (which clinched it)

The things Delia used to recommended years ago.....those little whisks, the silicone spatulas etc, where things she had bought and found useful - I certainly followed her lead. However, nowadays she's got a lot of named merchandise available which I have no interest in.