An interesting article in The Independent - ready meals are a £2.3bn business and much is aimed at 'the elderly' who CBA to cook it seems!
M&S
The M&S Traditional range is tested on elderly people in Newcastle.
I wonder if any of our North East grans have been testers 
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It looks like sticks of chalk. It is better then their "fresh" prepared mash, which I find too sloppy. With the frozen I just take out enough for me, pop it in the oven. I then steam a whole bag of spinach and gently fry the liver in a little butter. Yummy, healthy supper! 