It is not necessarily snobbishness as some fruits and vegetables taste infinitely better when freshly picked; asparagus, strawberries, tomatoes and peaches spring to mind. In my opinion, no instant coffee brand in the world – okay, I haven't tried all of them – tastes like coffee but many are an acceptable hot beverage. Some kinds of coffee beans – ground or self-ground – suit some people and some others. That's not snobbery, it's just personal taste. Wild salmon has a much better flavour and texture than farmed salmon, although I confess I will happily snarf up both.