Personally, I think it's all about reciprocity, and I don't mean in terms of money spent. In my second marriage I took on the role of buying for hubby's nieces, and as time has gone on, I have done this for their children too. I do this as well as for those on my own side of the family, all of whom have been brought up to say thank you for a gift of any kind. However, all the effort I have put into sourcing appropriate presents isn't always acknowledged. For example, sending gifts to the house so they arrive on the day, knowing for certain that they have done so and then never actually receiving so much as a phone call in thanks. I have decided over the last year not to do this again. Those who have the common courtesy to pick up the phone and spend just five minutes of their time expressing their gratitude will continue to earn an hour of my time as I think about what they might like and do the ordering. Those who are too wrapped up in themselves to bother, can do without. Surely, there's a moral education in all of this. My hubby's cousin who is 76 has hit on the same policy. In our discussions we find it's always the same ones who never acknowledge the gifts so they're ungratefulness has become the deciding factor - not their age, or how much we can afford.