The People's Friend ?

I bought one last week for the knitting pattern - guaranteed to be correct. I have the free gifts in my granny’s button box, needle threader, stitch counter and cable pin!

Re the knitting pattern checker lady. I took to her at once. She looked so like a person in a soap that I watch that I felt I knew her on sight.

I wonder if in these troubled times the magazines sales will increase (as with lipstick sales ) a comforting 'fireside read' as the magazine itself proclaimed?

For me the People's Friend is a trip down memory lane.

The magazine now seems to be aimed at the over 60s.
Jane with your insider knowledge do think that this will always be so?

I don't buy the People's Friend (I read magazines online) but prior to my Mil suffering dementia, I would sometimes read her copy.

I do not see my daughter every reading the 'Friend' when she 'becomes of age' (60+).

I'm sure both my Grans and Mum all avid knitters would have put the free gifts to good use.
Sadly I am not good at either knitting or sewing so the PF patterns do not entice me (or my daughter).

What I remember as a child was the little cartoon story on the last page and the numerous adverts for corsets and later 'Cross your heart' bras.

The average age of readers has come down to 59. I was speaking to the lady who edits my stories and she said that they were keen to be up to date while still maintaining an overall 'feelgood' factor. I think they'll manage this well. I know some of my stories have pushed their boundaries a bit but have been accepted. The fiction editor said she liked my stuff as its were a wee bit different. I can't help myself from being subversive!

It was not ^its were!^