It is the spawn of the devil, devised by the most evil of goblins, just put on this earth to tease and torment!
Oh yes, it promises so much, " I will make your life easier" it says, "I will help you to avoid waste and keep things fresh" it says, "just put/wrap a bit of me over the plate/bowl/food item, and all will be well!" is says.
What it doesn't bloody say is "I will look quite innocent within my box, wrapped around my tube, until you actually want to use me. The first time you breach my cardboard chamber, I will be meek and docile, obedient to your demands. But beware, once you consign me again to the tomb of the kitchen drawer, I will be avenged!"
And it damn well is! Can you find its end? And if you do, does it actually come off the roll properly?
No of course it sodding doesnt, it's decided to do it's equivalent of the Dance of the Umpteen Veils, coming off bit by useless bit. You may decide to try (with environmental issues in mind) a sort of patchwork effort, using the damn small fiddly bits that came off when you were trying to get the amount you needed to cover the left over chopped onions/peppers/whatever, but don't bother, because by the time you have managed that, the items you were attempting to cover will either have shrivelled or flies will have landed on them!
BLOODY CLING FILM
And yes, I know that Lakeland and other retailers have absolutely wonderful dispensers, but right now, right this damn minute, there is only me and this particularly recalcitrant roll of the damn stuff, and I'm pretty pi**ed off!