This is such an annoying cringe making advert. Firstly, I am sure we ladies don’t need reminding about lubrication. Secondly, they say we only need lube if we are at the dry point of our cycle. What about us older ladies then that don’t have cycles, do we not need lube. Oh I forgot once you are a certain age we don’t have sex. And then don’t get me started on the ‘sex expert’ sitting on the sofa explaining how ‘prickly’ we can feel once we are dried up and crusted over. ?