When the individual is presented with scarcity, they will make the rational choice that optimises personal satisfaction.
It is no good going off the deep end about panic buying etc. The only way to mitigate against such behaviour is to introduce rationing.
Rationing won’t be necessary if either a rational deal is done with europe, or we cancel brexit. As it is unlikely that either will happen then you must expect this sort of behaviour.
Good Morning Tuesday 21st April 2026


