As a northerner, football-supporter, and ballet/theatre lover (we are fortunate to have many good venues for all of those locally) I took it as a very badly-expressed point to say that financial support had willingly and plentifully been given to London (London Transport, for example) and the Arts during these troubled times and, it seems, begrudgingly and as an afterthought, if at all, to the North and Sport. It did also seem a huge and incorrect general comment to say all the sport lovers were in the North, or that only northern areas seem to be low priority (the South-West and Kent for example which have been locked down with everyone else despite Covid cases being practically non-existent). As televised sport seems to be being used as bread and circuses at the moment, perhaps the government should show its gratitude by proffering assistance of some sort. At least the comment got people talking about the inequality in financial help to equally deserving areas.
I probably expressed myself badly too! 