Unbelievable

I dont really understand what's going on with sainsbury I have read some of the racist comments and also many complaining about the fact that the dad in the advert has died, what is wrong with these people?

I am speechless !!
I think that sometimes people look for something to be offended about.

Galaxy

I dont really understand what's going on with sainsbury I have read some of the racist comments and also many complaining about the fact that the dad in the advert has died, what is wrong with these people?

Which people?
The complainers or the marketing people?

That idiot Laurence Fox said he would boycott Sainsburys when they said they supported Black History Month (there is a thread on here somewhere). This is happening on the back of that, I think.

It is profoundly depressing. Are these people so dim that they can't see that there is no such thing as a typical Sainsbury's shopper, or a typical British family, for that matter?

Should all adverts be aimed at 'typical' people anyway? Most of them are aspirational, and feature young people in enormous white kitchens with no mess anywhere. Should we complain about those as they don't represent our (well 'my', anyway!) norm?

You may have noticed that there is a quota system not just for adverts, even the latest Space launch had a multi ethnic crew, including the first black female astronaut, which was heralded as a big achievement.
Wether there was any element of positive discrimination in that case I have no idea, but there is a lot in other areas, this is always going to cause resentment, someone is always going to feel aggrieved.

Honestly, some people badly need something to do----first of all by minding their own business and look at themselves instead of being judge and jury towards others.

Too much attention is given to people in general.

When are people allowed to get on with their own lives without interference from others ? Jeeze, take no notice !!

Why shouldn’t the space craft have a multi ethnic crew though David
Why would people feel aggrieved I don’t understand ?

Davidhs - the attitude displayed in your post above confirms exactly why "positive discrimination' and quota systems are needed

Lawrence Fox has lost the plot totally. He has been dropped by his agent as well.,

I’ve not heard that, it’s a daft rumour. Who would be so silly.

The complainers summerlove.
Too much attention is given to people in general. That made me laugh Ellan.

Have the complainers also commented that the Aldi Christmas ad features a family of carrots ?
Are parsnips aggrieved?

A quota system? I would love to see verifiable evidence that such a thing exists. Positive discrimination only happens in certain regulated areas and would not have been in place when staffing a space launch!

What I do see is that as soon as the long-standing white, male, middle-class hegemony is challenged even slightly there is an outcry from those who feel threatened at the idea that they will have to compete on a meritocratic level instead of being the automatic default choice.

None of this is relevant to the Sainsbury's ad, however. All that is doing is using a happy, functional family to create a feeling of goodwill at Christmas in the hope that shoppers will associate that feeling with their supermarket. The colour of that family's skin is irrelevant to the message, and anyone who feels threatened by it (or aggrieved, or resentful) should perhaps take a step back and wonder why.

Maw that made me ?

Last year Aldi featured a parsnip in their ads.
I know because I bought one of the toys for my D’s dog.☺️

It is unbelievable. Is it really true or fake news?

It's true Galaxy---for want of a proper way of putting it. There'd be no self-consciousness among anyone if people got on with their own business instead of being aware of others.

Who are these people who plan to boycott Sainsbury? That’s just ridiculous. My dh is just back from there and said it was really busy. Normally we go at 7am so not used to crowds. He has washed his hands and is relaxing under the stairs for 72 hours covid clearance keeping the shopping company

Will have to google Laurence fox. No idea who he is. Actor?

I am sure the Advertising Company and Sainsburys are going to be delighted with the result and that is what it is all about as ever, money.

Galaxy

The complainers summerlove.
Too much attention is given to people in general. That made me laugh Ellan.

Oh good. just checking

silverlining48 LF is the son of Edward Fox and cousin (I think) to Amelia Fox. He is public school educated and a member of an influential acting family, so clearly speaks from the perspective of a persecuted minority.

He feels that far too much is being done to further the cause of those who 'play' various 'cards' in order to gain advantage in society, and that criticising white male privilege (as opposed to individual white men) is racist and sexist.

Basically, he is one of those people who resent and are aggrieved by hypothetical quota systems and positive discrimination.

Oh, and he has 'left acting' in order to found a barmy far-right political party/pressure group.

The question is should choice in any area be on merit, or to fill a quota, or just to be PC. At present almost all adverts will include black performers, purely because they will be criticized if they don’t. Blacks achieve in many areas, football has a representation way in excess of the population should we have positive representation in favor of whites ?, if not why not.
Boycotting any brand is ridiculous, it’s going to change nothing.

I can't understand people at times. Surely there is more going on in the world to get fired up about?