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Celebrity Endorsements

(111 Posts)
JeanneLeFol Sun 14-Nov-21 08:32:27

Is anyone out there actually influenced to buy anything due to celebrity endorsements?
Personally it has the opposite effect on me. I can’t stand a well known actress who is the face of Lancôme so I would never ever buy the perfume.
Flicking through the Style supplement of The Sunday Times ( or the Pseudsday Times as my late sister used to call it ) the reader is confronted by one sulking celebrity after another, toting an ugly handbag or dressed in a coat more suitable for Widow Twanky and the public are expected to be impressed.
How about you ? Do you buy fashion and accessories because your favourite actor/ celebrity endorses it ?

HurdyGurdy Mon 15-Nov-21 21:30:47

I am so out of touch with celebrity culture that I probably wouldn't recognise the person as such, and would just assume they were a "normal" model.

If it is likely something I particularly need, then I would buy it anyway, but not because I am influenced one way or the other by the face of the advert

nipsmum Mon 15-Nov-21 19:10:58

I refuse to endorse celebrities in any way. I certainly wouldn't buy anything because some so called celebrity uses it or buys it.

Rosina Mon 15-Nov-21 18:16:40

Like several other posters, we record anything that looks interesting and then watch the recordings when convenient - and it is is rewarding to spin through the five minutes plus of ads that keep popping up in every programme. A one hour drama is usually about forty five minutes! So - the expensive advertising is wasted on us, and on many others it seems.

Camelotclub Mon 15-Nov-21 18:15:55

Widow Twankey coats! LOL!

I love George Clooney but his Nespresso ads made me cringe.

lightallan Mon 15-Nov-21 17:27:15

Same applies to me, because I am not certain what is, or what makes, a celebrity. Perhaps someone can enlighten me.

Also, what about the crass adverts on television all flashing lights and noise, do you not think?

Violettham Mon 15-Nov-21 16:23:30

Scones me too

JeanneLeFol Mon 15-Nov-21 16:10:07

Gabrielle56 - it sounds as if you were an influencer in the day ! I wonder if you’ve toned down your taste in apparel or if you’re still as wild in your taste in clothes ? ?

Gabrielle56 Mon 15-Nov-21 16:01:17

GeorgyGirl

No, not influenced by celebrities at all, very few of them believe in what they advertise anyway.

I remember someone spilling beans about Michael Jackson not drinking pepsi on camera, it was water. Also Madonna as featured her chomping a big Mac which she spat out off camera cos she's veggie!! ???

Gabrielle56 Mon 15-Nov-21 15:50:49

Oh jeannelefol I did laugh at your post! Hilarioy to see so called slebs as widow twankies??? so true. I'm same I'd a sleb likes something-i don't! I'm quite off piste when it comes to my preferences, always have been. Used to sport bright slime green tights with a red jumper and black skirt for work at 16 a trend that continues...... I detest the idea that these people think they are an I fluence on sane people!

springishere Mon 15-Nov-21 15:43:34

I record everything, so fast-forward for the adverts.

GeorgyGirl Mon 15-Nov-21 15:38:38

No, not influenced by celebrities at all, very few of them believe in what they advertise anyway.

Hilarybee Mon 15-Nov-21 15:35:50

I read previous comments about not being influenced by celebrities to purchase perfumes, hair dyes etc., and thought that I agree that I am not influenced to buy those particular products. But then I had a thought ? bubble for Claudia winkleman and Head and shoulders and if I did have dandruff (‘I don’t’?) I’m fairly certain that I would buy some. I guess we’re all influenced to buy things in one way or another. Advertising is such a lucrative business, it must work

LuckyFour Mon 15-Nov-21 15:33:08

I'm not interested in anything connected to or being endorsed by a so-called celebtrity. I have my own style so don't need help from someone I don't know or who doesn't know me.
There are so many 'celebrities' on game shows too, 99% of them I've never heard of.

tidyskatemum Mon 15-Nov-21 15:16:21

I’m another one who has no idea who most of these supposed celebrities are. I must be an advertiser’s nightmare as I rarely take any notice of adverts, endorsed or otherwise. I regularly get YouGov surveys which will ask whether I have seen recent ads from various companies and the answer is generally ‘no idea’!

Rosina Mon 15-Nov-21 15:08:02

Most of the celebrity names bandied about now mean absolutely nothing to me - possibly because the majority gain transient fame from reality shows which I don't watch. I have aways disliked the trend for putting the designer's name onto clothing - it seems insane to pay a great deal and then give free advertising. I saw a celebrity name scrawled right across the window of a local store just a few days ago, announcing her collection was within. OH wondered how much she had had to do with the designing and production.

MeowWow Mon 15-Nov-21 15:02:34

Definitely not. If anything, it puts me off buying anything that is endorsed by a (very rich overrated) celebrity.

Alegrias1 Mon 15-Nov-21 14:48:43

No, of course not.

We're all immune. hmm

Germanshepherdsmum Mon 15-Nov-21 14:47:25

Well the old subliminal messages don’t seem to be getting through to anyone on this thread!

Alegrias1 Mon 15-Nov-21 14:40:14

Gosh, I wonder why all these companies spend all this time, money and effort on advertising when there are so many clever people who just ignore it all?

I wonder if they know something we don't?

theconversation.com/how-advertisers-seduce-our-subconscious-60578

Witzend Mon 15-Nov-21 14:32:09

Scones

I've got to the stage where I barely know who the celebrities are so they are wasted on me anyway. I'm not even influenced by adverts whether they feature a celebrity or not.

Same here, Scones. Not long ago I picked up some Hello! type mag someone had left lying around, and honestly hadn’t a clue who 90% of them were. I did ask a dd who one bloke was - he could have been either a footballer or a pop star for all I knew.
‘Mum! Even you must have heard of him!’
Er, no.
Still blissfully ignorant of most of them.

polly123 Mon 15-Nov-21 14:21:46

Absolutely not!! Quite the opposite. They are paid so much to endorse and will obviously do whatever they are told to say or do. I find it hard to believe that anyone would fall for so called celebrity endorsement. It is also very boring and predictable.

katy1950 Mon 15-Nov-21 14:13:28

It has the opposite effect on me I wouldn't buy anything endorsed by a celebrity

Amalegra Mon 15-Nov-21 14:01:16

Celebrity endorsements annoy me intensely! Are they experts? Is their taste so impeccable? Who CARES what they think-just act, sing or whatever else they do! Don’t try to sell me anything! ( must add that the Natalie Portman perfume ad, I think it is, had one pleasant side effect for me: the music is ‘Cry Baby’ by the great Janis Joplin and it prompted me to start listening to her music again- fantastic!).

knspol Mon 15-Nov-21 13:58:01

Ditto Scones, so many z-listers around nowadays who once maybe bared all in a rubbish TV programme.

Cambia Mon 15-Nov-21 13:49:55

I have no idea who some of these celebrities are! Seems a shame to me that so many young people aspire to be celebrities or famous.

I have to admit if it says celebrity anywhere in the title I don’t watch it and would certainly not be influenced to buy anything they are being paid to advertise.

Same with influencers! Having said that, I ignore most advertising!!