Gransnet forums

Chat

Celebrity Endorsements

(111 Posts)
JeanneLeFol Sun 14-Nov-21 08:32:27

Is anyone out there actually influenced to buy anything due to celebrity endorsements?
Personally it has the opposite effect on me. I can’t stand a well known actress who is the face of Lancôme so I would never ever buy the perfume.
Flicking through the Style supplement of The Sunday Times ( or the Pseudsday Times as my late sister used to call it ) the reader is confronted by one sulking celebrity after another, toting an ugly handbag or dressed in a coat more suitable for Widow Twanky and the public are expected to be impressed.
How about you ? Do you buy fashion and accessories because your favourite actor/ celebrity endorses it ?

Calistemon Sun 14-Nov-21 15:27:01

Calistemon

honeyrose

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

I'm not sure, they're all awful!

Just looked it up and it's Valentino and Lady Gaga singing in a posh frock in the countryside. As you do.
Who knew?
(Possibly everyone but me ?)

Apparently Lady Gaga is quite a well-known singer.

But does she wear that perfume or just sing and take the money?

JaneJudge Sun 14-Nov-21 15:26:37

GillT57

Pantglas2

Some of the most prevalent ads at the moment are for gambling and it breaks my heart that famous sportsmen are promoting it.

The damage done to a lot of families by this ‘hobby’ is a hidden secret and there are many more wholesome things they could advertise if they need the income, which many don’t of course.

I totally agree. I am angered by people like Harry Redknapp and their ladish endorsement of what, for many, is a destructive addiction.

I agree and it followed him being in some tv show with one of his friends (a footballer?) who had a gambling addiction

JaneJudge Sun 14-Nov-21 15:25:02

we are in a gin club that Phillip Schofield has started endorsing hmm

JeanneLeFol Sun 14-Nov-21 15:23:26

You are absolutely right rockgran, I can’t recognise the majority of so called celebrities nowadays, and most of the adverts are like pointless mini art house films. They’re all very pretty but two minutes after watching them you have no idea what the product is they were supposed to be advertising.
I expect someone is making a fortune creating these ridiculous story boards to pitch !
Bring back simplicity. Just show me a picture of a loaf and I can deduce it’s an advert for bread. Now we are forced to watch a convoluted nightmare of images we have to subject to lengthy analysis to discover what it is actually being advertised. Is it a watch ? A car ? Could it be a holiday or is it clothes ? And of course I’ll want to buy it because some talentless individual who is popular on a reality tv show (that exposes both their intellect and body parts that would be better covered up) endorses it.
Oh woe is me - whatever happened to those happy days of ‘don’t forget the fruit gums mum’ ?

rockgran Sun 14-Nov-21 14:08:44

I guess it must work or they wouldn't do it. However, I agree that I often don't recognise the celebrity so it is lost on me. Also I often miss the point of some adverts as they can be such convoluted productions - beautiful photography but no obvious message.

M0nica Sun 14-Nov-21 14:01:59

I never know who most of these celebrities are anyway.

In fact I do not see many adverts that include celebritites and when I read about some celebrity or another loosing £ millions in enedorsements for some misdemeanour or some new rising star signing up for £ million of endorsements I am usually left wondering what all these products are and where the endorsements are appearing.

Grandmadinosaur Sun 14-Nov-21 14:00:10

Another one here who would never be influenced by a “celeb” endorsement .

highlanddreams Sun 14-Nov-21 13:45:36

No I don't buy anything because it's endorsed by a celeb or influencer, because they're insincere & cringey. They've been paid to advertise the product and may not even use or wear it in real life otherwise. They put me off especially food influencers on instagram, urgh! A few perfectly arranged platters of food on white backgrounds, bits of wood and slate, fake flowers & bits of ingredients scattered around the table in between with random bits of cultery. They think it looks arty and fabulous, I think it looks pretentious, fake & scruffy, plus they're all doing it now so it's boringly old hat.

GillT57 Sun 14-Nov-21 13:40:50

Pantglas2

Some of the most prevalent ads at the moment are for gambling and it breaks my heart that famous sportsmen are promoting it.

The damage done to a lot of families by this ‘hobby’ is a hidden secret and there are many more wholesome things they could advertise if they need the income, which many don’t of course.

I totally agree. I am angered by people like Harry Redknapp and their ladish endorsement of what, for many, is a destructive addiction.

Doodledog Sun 14-Nov-21 13:28:08

Rosie51

I don't think I'm influenced by celebrity endorsement, either for or against, but I suppose many must be or else the companies wouldn't pay them the big fees. Of course the best endorsement companies can get is the free one when, for example, Catherine is photographed wearing an item available on the high street which then sells out within days if not hours.

I agree with this.

Half the time I don't know who celebrities are, so don't recognise that they are endorsing things. That won't mean I'm not influenced though - what they wear or promote filters down into what is in the shops, and however much we might say that we know what suits us, and have out own style etc, we can only choose from what is available. Unless we live off-grid and wear home made 'vintage' style clothing we are being influenced whether we like it or not.

I'm far less likely to own things promoted by pouting young things than my daughter will be, just because of our respective age groups, but older 'celebrities' have an influence too. I'm thinking of Helen Mirren, Judy Dench, Julie Walters and so on.

Scones Sun 14-Nov-21 13:27:15

I've got to the stage where I barely know who the celebrities are so they are wasted on me anyway. I'm not even influenced by adverts whether they feature a celebrity or not.

Calistemon Sun 14-Nov-21 13:18:50

honeyrose

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

I'm not sure, they're all awful!

Just looked it up and it's Valentino and Lady Gaga singing in a posh frock in the countryside. As you do.
Who knew?
(Possibly everyone but me ?)

DiscoDancer1975 Sun 14-Nov-21 13:11:31

spyder08

Celebrity…in my opinion one of, if not the most, over used word in the English language. Who are most of these people?

Exactly....and mostly boring talentless trash that give a bad name to those few who are talented. We never see those endorsing anything. They don’t need to.

spyder08 Sun 14-Nov-21 11:32:39

Celebrity…in my opinion one of, if not the most, over used word in the English language. Who are most of these people?

timetogo2016 Sun 14-Nov-21 10:45:04

I tend to think of the money those celebs get paid would make the product more expensive,so no,i never buy anything advertised by them.
I bet they have never even tried them out.

BlueBelle Sun 14-Nov-21 10:35:18

Celebrity endorsements puts me completely off a product
I don’t think I ve ever bought anything because of an advert but all the ones currently running make me feel quite yukky

I really really get so annoyed because you know they are just greedily paying lip service to the product to get money money money
How to put us off eh

Calendargirl Sun 14-Nov-21 10:32:29

Beswitched

Some of them are so daft. Are we really supposed to believe that Eva Longoria dyes her own hair?

And Holly Willoughby and Davina McCall?

Beswitched Sun 14-Nov-21 10:28:41

Some of them are so daft. Are we really supposed to believe that Eva Longoria dyes her own hair?

Oldwoman70 Sun 14-Nov-21 10:26:03

I have never bought anything because it was endorsed by a "celebrity" and I don't know anyone who has but presumably some people must be influenced by them otherwise companies wouldn't use them

Juliet27 Sun 14-Nov-21 10:17:36

There's a perfume advert that annoys me intensely at the moment too. They may or may not be celebs but the women are dressed up to the nines in the countryside and singing in a dramatic fashion. Can't remember the perfume though!

Do you mean the Daisy one Calistemon? I have to turn that one to mute.

H1954 Sun 14-Nov-21 10:14:19

Celebrity endorsements certainly don't tempt me to buy particular products. On the contrary, if a manufacturer uses a celebrity to advertise their goods the price is usually extortionate due to the contractual payments to the celebrity. I much prefer to support small businesses to be honest.

Pantglas2 Sun 14-Nov-21 10:10:32

Some of the most prevalent ads at the moment are for gambling and it breaks my heart that famous sportsmen are promoting it.

The damage done to a lot of families by this ‘hobby’ is a hidden secret and there are many more wholesome things they could advertise if they need the income, which many don’t of course.

honeyrose Sun 14-Nov-21 10:09:14

Calistemon, is the perfume ad you’re talking about the Natalie Portman endorsed one? She pouts and says “what would you do for love?” at the end of the ad. Beautifully photographed and choreographed, but oh so cringey! ?

Beswitched Sun 14-Nov-21 10:01:07

I also never buy perfume named after a celebrity. I find it very off putting for some reason.

Calistemon Sun 14-Nov-21 09:59:30

BBbevan

Anything with the word ‘celebrity’ has lost me straight away. All those awful books written by ‘celebs’. Tacky stuff . No way

I dont usually read books written by celebrities (or ghost written) but I have just enjoyed one of Graham Norton's books which I assume he wrote himself.
And enjoyed 'his' wine. I presume he nurtured the vines, picked the grapes and made the wine himself, of course.

Otherwise, no. I really dislike the fact that actors are used for voiceovers for adverts too - give an out-of-work actor a chance to earn some money!

There's a perfume advert that annoys me intensely at the moment too. They may or may not be celebs but the women are dressed up to the nines in the countryside and singing in a dramatic fashion. Can't remember the perfume though!

Grumble over. ?