Celebrity Endorsements

I am less likely to buy something if a celebrity advertises it.
Maybe I just like being awkward...

Was reading the Duchess of Bedford’s autobiography and she mentions doing an advert for a brand of biscuit that she hated, but the money was most welcome.

Perhaps they might influence younger people with money to burn but not an old baggage like me. Hopefully by now I have a mind of my own! I share JLF’s view of the contents of the ST Style supplement. Doesn’t take me long to flick through it (uninfluenced) these days.

Anything advertised by Phillip Schofield, I run a mile….

I am with you, it puts me off buying things. Many celebrity endorsements are not what they appear to be and are scams anyway. I steer well clear of them.

Has the opposite effect on me, I would go out of my way to avoid purchasing anything suggested by an influencer.

Anything with the word ‘celebrity’ has lost me straight away. All those awful books written by ‘celebs’. Tacky stuff . No way

'Celebrity' endorsement is more likely to put me off buying something!

I don't think I'm influenced by celebrity endorsement, either for or against, but I suppose many must be or else the companies wouldn't pay them the big fees. Of course the best endorsement companies can get is the free one when, for example, Catherine is photographed wearing an item available on the high street which then sells out within days if not hours.