I use gruum too and I think they're absolutely great, although I was a reluctant convert as I thought they were very expensive. However the shampoo lathers well and lasts for ages. I also use the conditioner bars which are equally as good.
Gruum (pronounced 'groom') is based in my area and it's a small independent company started by 4 friends. You can read about them here: www.gruum.com/our-story/
I like to support independent companies where possible rather than chains. I've no connection to them and I'm not on commission!
They have an Earth Day sale on atm.
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