Ailidh
It's not so much that they're about bodily functions that these ads annoy me (although they do) it's that apart from the erectile disfunction ones, obvs, it's always women's bums and front bums 😆 that are zoomed in on. It's not normalizing, it's prurient.
...it's always women's bums and front bums 😆 that are zoomed in on. It's not normalizing, it's prurient.
Hear, hear!
It's the over-emphasis on women's bodies; the shaving of legs to get rid of that 'ugly' (though natural) hairiness; the 'panties' that flatten those unflattering curves of flesh; the bra' that 'lifts'; the tampon that gives you 'freedom'... not to mention the 'fragrance' that leaves you gibbering "Daisy, Daisy, Daisy" whilst you femininely frolic in the long grass...
And when it all goes pear-shaped with age, never mind - there's some nice, bulky paper knickers to soak up the wee as you zip-line over the terrain into your lover's arms, confident that the 'image' we all have to try to live up to is restored.
Meanwhile, the only thing men have to worry about is their possible erectile dysfunction - even tho' they too suffer from incontinence, expanding and sagging flesh, and 'odours'.
However - we are the main purchasers, we are the ones looking on the shelves in supermarkets for the products that will keep us and our men-folk forever young. And as we - and the rest of society it seems - are obsessed with our appearance, then we will be the target for the advertisers!