vickymeldrew
Poor old Santander - damned if they do and damned if they don’t. It’s just a way of showing that they appreciate your custom.
Often shops have a sign up saying ‘thank you for your custom or airlines say ‘we appreciate you have chosen us’.
Why the high horse ?
Because it's gimmicky nonsense.
All this "thank you for reaching out to us" and "thank you for choosing xyz" or "how was your experience with us today" and the exasperating, "your call is important to us".
Companies and organisations have made a virtue out of basic business practice.
What counts is how well they treat you when you have a problem or need to talk to them.
If these organisations really value your custom, they will employ more people to answer the 'phone - not fob you off with the tired old "we are experiencing a high volume of calls".
... or pass you around the company after you've pressed Option 1 or Option 2.
What they are doing is maximising their profits by cutting costs which means employing as few people as possible to deal with customer queries and enquiries. And then pretending that they value your custom by sending out a silly letter.
Anyway, they flatter themselves - most of our choices are based on cost, not brand name.