Shrinkflation is the practice of reducing the size or quantity of a product while the price of the product remains the same or slightly increases.
Have you noticed this with anything you buy?
Mine are:
Special K cereal - 500g down to 440g
Tiptree marmalade - 454g down to 340g
Prescription labels on top of Braille
Wes Streeting announces we have 1,000 days to prepare for war.
Mummy removed from museum due to lack of consent!


