Germanshepherdsmum
I suppose they have to waste their money ‘rebranding’, trying to appeal to different people, like so many, and forgetting those who may have a higher disposable income. I don’t remember when they last appealed to me, and this certainly won’t do it. I will happily admit to being another old misery who will spend their grey pound elsewhere.
I agree with GSM
They are targeting their brand at the wrong people. It could actually be quite easy to target their brand but I think fashion often ignores the needs and wants of older people (ie above 45)!

