For me adverts are the time to make some coffee, go to the loo, write shopping lists. So I am a deep disappointment to any market research or email queries where I am happy to constantly tell them that no I dont remember any of them, no nothing they put on makes me buy something - well in the past it was the opposite. I hated that stupid Persil with a twee little girl asking why are your hands so soft mummy! Obviously it did work as an advert but not in the way they wanted it to. It was years ago and I specifically did NOT buy the product as I was annoyed at all of it, the tone of voice, the assumption that only women did washing, that the state of your hands was of major importance to you and that the poor child was being brought up to believe in such rubbish and speak with such a horrible voice!! However I do remember one or two adverts that were funny for a little while but they pall very quickly. I am aware that I will be influenced by some of the adverts in some way but I am determined to carry on doing my own thing, making up my own mind as to what I buy and also of course I ignore any advertising for things that I would love to have but cannot afford such as emerals cashmere coats etc etc!! Dont think I am likely to find any of them in the local market!