Denby appointing administrators

I looked up what AI says, because I didn’t agree with your assessment Visgirl.

‘Denby is on trend, particularly within the "modern rustic," "quiet luxury," and "conscious consumer" movements. As a heritage British brand with a 200-year history, Denby has maintained relevance by blending traditional craftsmanship with contemporary, versatile designs.

Here is why Denby is currently trending:
Modern Rustic & Textured Looks: Collections like Studio Grey, Studio Blue, and Kiln are popular for their artisan, hand-crafted feel, rustic textures, and reactive glazes, which align with the trend for natural and imperfect home aesthetics.

"Buy Once" Sustainability: With a focus on sustainability, Denby appeals to the modern consumer looking to reduce waste by purchasing durable, long-lasting products rather than disposable, fast-fashion homeware.

Japandi and Neutral Tones: The Impression and Modus ranges reflect the "Japandi" (Japanese-Scandinavian) trend, featuring muted, neutral colors, soft textures, and minimalist shapes that fit well into modern, calm interiors.

Versatility and Practicality: Denby products are designed to be microwave, oven, dishwasher, and freezer safe, catering to the trend for multi-functional kitchen items that work for both daily use and entertaining.

Timeless Classics: While launching new ranges, classic patterns like Imperial Blue (in production since 1989) remain popular, proving that the brand’s core style is considered a lasting classic rather than a fleeting trend.

While the brand has faced recent financial challenges and potential restructuring due to high energy costs, it continues to trade and is recognized as a "British icon" of high-quality, relevant design.’

I know it is popular because of the high prices it makes second hand on ebay. I like it because I prefer plain crockery, which is heavy and durable, I’m not interested at all in china, and I buy British, so it suits me well.

I think its biggest strength is also its biggest failure in fact, because it lasts for ever in perfect condition unless you drop it, so the replacement rate is low.

Not surprised, they are just heavy and clunky. The younger home owners don't buy it, they just didn't keep up with current trends.

Not far from me is a big Outlet site Denby has a shop, it always appears to have lots of stock, that would be a clue it not doing brilliantly.

Le Creuset is doing OK, as they keep evolving, the same outlet has a shop there too, that's doing fabulously well.

I'm change my table wear every few years, but I now either buy in M&S or JL

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I had Chevron too. My first table set when I married over 30-years ago.

Gave it to a friend for her holiday home in France about 12/15-years ago and they're still using it!
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They are currently owned by a Private Equity company so someone take them on.

There is a very nice 'shopping village' near the factory. We were there a couple of weeks ago replacing some of our favourite plates from the factory shop which had a sale on - bargain.

My aunt was very friendly(!!!) with the last member of the Bourne family to be involved in the company.

Le Creuset is enjoying something of a revival at the moment - those cast iron dishes are very much on trend now.

The problem is that they are heavy. Heavy to handle and heavy in the dishwasher.
Together with large ovenware and weighty pieces of le crueset they have gone to family or charity shop.

Oh no - I used to have som pieces - all given to charity shops when I downsized. Should have kept them.

Oh no! That’s so sad

I saw that as well. Sad as all my family have been Denby fans having, Cottage Blue, Chevron, Gypsy, and Manor Green.
We currently have large amounts Greenwich and Intro, so hopefully they’ll ’see us out’!
I think one of the most popular and enduring designs was Greenwheat.