John Lewis Christmas Advert

Oh you just said you haven't. Click on the link and have a look.

I suppose it is to get people feeling Christmassy so that they start spending, so perhaps you're right.

Have you watched it?

I'm sure, subliminally, it is spendy spendy though, gonegirl.

They wouldn't do it otherwise.

It's not a spendy spendy sort of advert MissAdventure.

N&G, I sort of liked PQ's idea of the dragon symbolising the UK: it was shown with its muzzle tied up!

I haven't seen it yet, and with a bit of luck it'll stay that way.

As if people need more encouragement to spend on things nobody needs.

Welsh Dragons are traditionally renowned for setting the brandy alight on the plum pudding ?

I don't think the dragon symbolises anything pinkquartz I think its an amusing short story that makes a change from some of the other dross we see throughout the year. Its no more and no less than a cracking piece of marketing :-)

Didn't it say at the bottom in tiny print' No dragons were harmed in the making of this film?' Gaunt LOL ?

Lost on me, what’s the Christmas message ??
Did someone say 7 million, and people are homeless ! makes my heart bleed

Why has the other thread been deleted?

When I was in JL recently I overheard some staff members, clearly management, discussing their ad. They were very animated about it. Then one of them mentioned the cost and I almost commented, but walked by. It's an obscene amount of money spent to persuade us to spend OUR money.

What a wonderful gesture it would be if all the stores donated the money spent on ads to stock food banks over the Christmas period and beyond. Now wouldn't that be something? We may not need food banks at all.

It appears that a splinter group, the Dragons Protection League has been formed as a protest against the Society for the Protection of Dragons because they transferred the fee for participation in the JL ad to an offshore account. The FSA are investigating.

I thought the advert was awful

I can't see it as relevant.
I suppose the dragon is meant to symbolize the UK.
But I don't think the narrative makes any sense

We didn't have Xmas trees inside in those days either.

It didn't make me feel anything.

Surely everyone could see that Gaunt47 was joking???

Having said that it wouldn’t surprise me in the slightest if the permanently outraged are already demanding a grovelling apology from John Lewis about the lack of ethnic diversity in the ad.

I think it’s lovely. The John Lewis Christmas ad is usually the standard by which the others are measured isn’t it, and this year’s didn’t disappoint.

I think it was a good idea for it to be a combined ad with Waitrose.

I think my grown up daughters will be getting a dragon in their stockings this year!

I can’t see what on earth a dragon has to do with Christmas, but I guess that’s the point!

Your post made me chuckle, Gaunt

Bodach - I guess we are

Gaunt47 - are we the only two people on here who appreciate irony?

I agree Gonegirl but then I’m probably not woke enough for this one!

Good point though EV who’d have even known that?

The other thread is much better than this one.

Dottynan I agree, who would even notice what colour or sexual persuasion the actors are? I liked the advert, one of their better ones for quite a while.

Edgar the Dragon will certainly be popular this year with the little ones,requests for him in to be in Christmas Boxes for sure he is so cute.
Personally the Aldi ad is my favourite up until now.

I quite like the Sainsbury’s one.