New slogan

Shifting the blame is the key policy of this government.

The scientific advisors (whose advice has never been made public) will be in the firing line at the day of reckoning, but surely the public are not so stupid as to be taken in by that!

After all we don't all read the Daily Express and the Daily Mail and even some who do must by now be able to spot the difference between truth and lying propaganda.-

The slogan for England is very similar to the one used by Macron recently in France- as alluded to by Boris yesterday. Macron said ‘Sauvez des vies, restez prudent’ .... which translated means ‘Save lives, stay prudent’. Neither exactly catchy (or memorable for the right reasons as Churchill’s were) I suppose...

Shifting the blame when the second wave hits. It will not be the fault of the government. It will be the fault of the public who misunderstood the meaning of "stay alert".

Stay Alert
Control The Virus
Save Lives

Puts the emphasis on us and not the government.

www.facebook.com/642444842524195/videos/2664289803816535

I agree Maw....don’t diss a slogan.It stays in the collective mind (Beans Meanz Heinz!) ?

How about skipping the slogans and actually doing some leadership?

Well …

Just in case you're not confused …

a) The Scottish, Welsh and NI governments aren't going to adopt the new slogan.

b) The UK government says it still means the same thing. You're supposed to stay at some if you can, which is what we're were told to do.

I'm thinking of going into hibernation until some sanity returns to this government.

I don’t think the vast majority disregarded the ‘Stay Home’ message. The trouble is, to get the economy moving and people back to work, we can’t all keep ‘staying home’.

I don’t know what an appropriate slogan would be.

Stay Safe?
Next Step?
Move Forward?
Take Care?

The new slogan is so wishy washy that it's meaningless. If people were disregarding the Stay Home, Save Lives slogan, which was pretty unequivocal in it's message, there's no way on earth that the new slogan will have any impact on the doubters. They may just have well have said "Do What You Want, It's Your Choice".

Quite seriously a good slogan will not only be memorable but can get the message across in a direct and easy to grasp way

Think of “Your country needs YOU” with Kitchener’s portrait, or “Walls have Ears” “Dig for Victory”, “Be like Dad, Keep Mum” and some of the other wonderful slogans of past years.
Don’t diss a slogan!

Does the government think that the public can only understand messages in the form of short slogans

Why not, Greta? It worked like a charm for them in the Leave campaign and the last GE. Why bother with trying to explain anything when three catchy words will do the heavy lifting?

Is this really the best they could come up with ?!

What is it about slogans? Does the government think that the public can only understand messages in the form of short slogans. We must all be dim!

Before it was an invisible mugger now it seems to have morphed into some wild animal which you have to watch out for and restrain if you can. Stay Alert, Control the Virus Save Lives!

Stay Alert.
The country needs Lerts ?

"THE “get Brexit done” government prides itself on the supposed strength of its slogans.

But at a time when messaging is a life or death matter, Downing Street has failed utterly.

As he prepares to outline his plans to ease lockdown restrictions, Boris Johnson is dropping the "stay at home" slogan.

In its place is a farcically ambiguous – and frankly meaningless – message: "Stay alert, control the virus and save lives.”

Predictably, devolved administrations were not consulted on the change.

Scottish First Minister Nicola Sturgeon has already said that Scotland will not be adopting the message, while Welsh First Minister Mark Drakeford said the “stay at home” advice still applies."

‘Stay Alert’ seems to suggest the virus might be just around the corner, literally, and if you keep on your toes, you can dodge it.

?

best all get the x ray specs out so we can see it..if Boris is telling us to stay alert .

I think you are right -like it even less. A bit of alliteration always goes down well in slogans.

I thought it was going to be;

Stay Alert
Control The Virus
Save Lives