How would you know it's 'profiteering'? What's the 'wholesale' price of the test, and how much does it cost to administer? Furthermore, this company is providing a service which isn't be provided by the government. Nobody is compelled to pay for it! However, if you need to travel to another country which requires evidence of a recent negative test, you might be willing to pay £120 for it. We have been so protected from actual healthcare costs in this country, we have a totally unrealistic idea of how much they are worth. I inquired about getting a shingles vaccine privately a couple of years ago, and it was going to be the thick end of £250 and I would have had to travel to London for it. The local pharmacies would have done it, but couldn't obtain the vaccine.