Embracing Age means accepting that as individuals we remain the people we always were. We do not on reaching a given birthday, 50, 60, 70, +? all morph into short round ladies with white hair, short perms and no interest in what we look like, who cannot operate a computer without a grandchild's help, and are always baking cakes, which is roughly what the media picture of older women is. Nothing wrong with any of the above, but it is used as a short cut to dismissing older women from being of any account.
Have you seen the recent newspaper adverts by McCarthy & Stone? It shows a young, old man, full head of white hair with one of those wide open mouthed rictus smiles, advertisers so like. Standing beside him is older lady as above with a ditto rictus open mouth proffering a plate of cupcakes to a small boy, back to camera whose whole pose is of naked fear. The woman reminds me of the witch in Hansel & Gretel. I actually find the advert picture quite frightening and off putting, but it reflects an advertisers view of what old age is and an assumption that this is a view that older women feel comfortable with.