Pheasants' Hill Farm
I just got a phone call from an advertising agency that are shooting a tv advert for Lidl.
Man: "Hi there, My name is Paul and I working for in Belfast and we are about to film an advert for Lidl. We are looking for an idyllic farm to put in our advert to reflect our new up market, northern Irish produce range."
Me: "Emm, ok. So why don't you go and shoot it at the idyllic farms that you source your meat from?"
Man: "Well this is the thing, as you know yourself, they aren't very nice. I don't want to film there. I want to film outside showing animals moving around"
Me: "Emm, well, as an idyllic farm who actually produces proper meat, reared outside in the idyllic countryside, I would rather shoot myself in the face than let you come here, with you cameras and bastardise everything I have ever work for, to lie to your consumers about the meat you are selling."
Man: "Well you know what advertising is like, its all a lie really isn't it?"
Me: "Well only because you make it that way."
Man: "Do you know anywhere that would let me come and film at their farm for the advert?"
Me: "I can't think of one artisan food producer who would let the very supermarkets who undercut them come onto their land and produce an advert that makes our customers think we are expensive and you are great value. Maybe some who keeps pigs as a hobby?
Man: Ok, no worries.
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